Bag Build is not a rotating cast of “fit specialists.” The same three names have been arguing about slot three since 2015.
Roster architect
Merritt Holloway
Opened Suite 5 after years of caddieing naval outings around Hampton Roads. Merritt’s vice is the cut list. If a club cannot say what job it does when the river is up, Merritt will not let it keep a berth out of nostalgia.
Grew up in Freemason. Still walks Lambert’s Point on Monday mornings with a bag that has never carried a 3-iron since 2012.
Wind clerk
Celia Vann
Ocean View kid. Reads the Elizabeth the way other people read a forecast app. Celia runs the fan, paints the corridor, and decides whether a 7-wood is a harbor tool or a carnival balloon.
Keeps the chalkboard. If the gust is a rumor, she will not sell a Wind Addendum. If the gust is real, she will not let you skip it.
Slot steward
Dorian Peck
Former bag-room steward from a downtown club that no longer exists. Dorian slides the brass tags, writes the paper tickets, and is the person who will take the spare putter out of your hands without a speech.
Answers bag@bagbuild.website. If you mail the desk, you are mailing Dorian first.
Who you will not meet
A roaming brand ambassador. A seasonal intern with a script. A “master fitter” title that means a weekend course. The three names above are the shop.
Who talks during a duel
Merritt calls the berth. Celia calls the wind. Dorian writes what they decided. You can argue. You cannot add a fifteenth name because the argument felt incomplete.